Privacy Policy
PRIVACY POLICY
Last updated May 17, 2025
This Privacy Notice for Lumaya Butter & Scholz GbR (doing business as Lumaya)
("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share
("process") your personal information when you use our services
("Services"), including when you:
- Visit our website at https://lumaya.co, or any website of ours that links to this Privacy Notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you
understand your privacy rights and choices. We are responsible for making decisions
about how your personal information is processed. If you do not agree with our policies
and practices, please do not use our Services. If you still have any questions or
concerns, please contact us at
contact@lumaya.co.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find out more
details about any of these topics by clicking the link following each key point or by
using our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use, or
navigate our Services, we may process personal information depending on how you interact
with us and the Services, the choices you make, and the products and features you use.
Learn more about personal information you disclose to us.
Do we process any sensitive personal information? Some of the
information may be considered "special" or "sensitive" in certain jurisdictions, for
example your racial or ethnic origins, sexual orientation, and religious beliefs. We do
not process sensitive personal information.
Do we collect any information from third parties? We do not collect any
information from third parties.
How do we process your information? We process your information to
provide, improve, and administer our Services, communicate with you, for security and
fraud prevention, and to comply with law. We may also process your information for other
purposes with your consent. We process your information only when we have a valid legal
reason to do so. Learn more about how we process your information.
In what situations and with which types of parties do we share personal
information?
We may share information in specific situations and with specific categories of third
parties. Learn more about when and with whom we share your personal information.
How do we keep your information safe? We have adequate organizational
and technical processes and procedures in place to protect your personal information.
However, no electronic transmission over the internet or information storage technology
can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorized third parties will not be able to defeat our
security and improperly collect, access, steal, or modify your information. Learn more
about how we keep your information safe.
What are your rights? Depending on where you are located geographically,
the applicable privacy law may mean you have certain rights regarding your personal
information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights
is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with
applicable data protection laws.
Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you
register on the Services, express an interest in obtaining information about us or our products and Services,
when you participate in activities on the Services, or otherwise when you contact
us.
Personal Information Provided by You. The personal information that we
collect depends on the context of your interactions with us and the Services, the
choices you make, and the products and features you use. The personal information we
collect may include the following:
- names
- phone numbers
- email addresses
- contact preferences
Sensitive Information. We do not process sensitive information.
Social Media Login Data. We may provide you with the option to
register with us using your existing social media account details, like your Facebook,
X, or other social media account. If you choose to register in this way, we will collect
certain profile information about you from the social media provider, as described in
the section called "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" below.
All personal information that you provide to us must be true, complete, and accurate,
and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the
Services. This information does not reveal your specific identity (like your name or
contact information) but may include device and usage information, such as your IP
address, browser and device characteristics, operating system, language preferences,
referring URLs, device name, country, location, information about how and when you use
our Services, and other technical information. This information is primarily needed to
maintain the security and operation of our Services, and for our internal analytics and
reporting purposes.
Like many businesses, we also collect information through cookies and similar
technologies.
The information we collect includes:
- Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
- Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
- Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you
interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
- To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
- To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.
- To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR
require us to explain the valid legal bases we rely on in order
to process your personal information. As such, we may rely on
the following legal bases to process your personal
information:
- Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
- Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
- Send users information about special offers and discounts on our products and services
- Develop and display personalized and relevant advertising content for our users
- Analyze how our Services are used so we can improve them to engage and retain users
- Support our marketing activities
- Diagnose problems and/or prevent fraudulent activities
- Understand how our users use our products and services so we can improve user experience
-
Legal Obligations. We may process your
information where we believe it is necessary for compliance
with our legal obligations, such as to cooperate with a law
enforcement body or regulatory agency, exercise or defend our
legal rights, or disclose your information as evidence in
litigation in which we are involved.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
Vendors, Consultants, and Other Third-Party Service
Providers.
We may share your data with third-party vendors, service
providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require
access to such information to do that work. We have contracts in
place with our third parties, which are designed to help
safeguard your personal information. This means that they cannot
do anything with your personal information unless we have
instructed them to do it. They will also not share your personal
information with any organization apart from us. They also
commit to protect the data they hold on our behalf and to retain it for the
period we instruct.
The categories of third parties we may share personal
information with are as follows:
- Affiliate Marketing Programs
- Cloud Computing Services
- Data Analytics Services
- Communication & Collaboration Tools
- Data Storage Service Providers
- Order Fulfillment Service Providers
- Payment Processors
- Sales & Marketing Tools
- Social Networks
- Website Hosting Service Providers
- Ad Networks
- AI Platforms
- Performance Monitoring Tools
- User Account Registration & Authentication Services
We also may need to share your personal information in the
following situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This data helps Google Maps provide directions, but it is not always perfectly precise.
- Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.
- Other Users. When you share personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services, such personal information may be viewed by all users and may be publicly made available outside the Services in perpetuity. If you interact with other users of our Services and register for our Services through a social network (such as Facebook), your contacts on the social network will see your name, profile photo, and descriptions of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Services, and view your profile.
5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with, our Services.
The Services may link to third-party websites, online
services, or mobile applications and/or contain
advertisements from third parties that are not affiliated
with us and which may link to other websites, services, or
applications. Accordingly, we do not make any guarantee
regarding any such third parties, and we will not be liable
for any loss or damage caused by the use of such third-party
websites, services, or applications. The inclusion of a link
towards a third-party website, service, or application does
not imply an endorsement by us. We cannot guarantee the
safety and privacy of data you provide to any third-party
websites. Any data collected by third parties is not covered
by this Privacy Notice. We are not responsible for the
content or privacy and security practices and policies of
any third parties, including other websites, services, or
applications that may be linked to or from the Services. You
should review the policies of such third parties and contact
them directly to respond to your questions.
We may use cookies and similar tracking technologies
(like web beacons and pixels) to gather information when
you interact with our Services. Some online tracking
technologies help us maintain the security of our Services
and your account, prevent crashes, fix bugs, save your
preferences, and assist with basic site functions.
We also permit third parties and service providers to use
online tracking technologies on our Services for analytics
and advertising, including to help manage and display
advertisements, to tailor advertisements to your
interests, or to send abandoned shopping cart reminders
(depending on your communication preferences). The third
parties and service providers use their technology to
provide advertising about products and services tailored
to your interests which may appear either on our Services
or on other websites.
Specific information about how we use such technologies
and how you can refuse certain cookies is set out in our
Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.7. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or
tools powered by artificial intelligence, machine learning,
or similar technologies (collectively, "AI Products"). These
tools are designed to enhance your experience and provide
you with innovative solutions. The terms in this Privacy
Notice govern your use of the AI Products within our
Services.
Use of AI Technologies
We provide the AI Products through third-party service
providers ("AI Service Providers"), including OpenAI. As
outlined in this Privacy Notice, your input, output, and
personal information will be shared with and processed by
these AI Service Providers to enable your use of our AI
Products for purposes outlined in "WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL
INFORMATION?" You must not use the AI Products in any way that violates
the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following
functions:
- AI automation
How We Process Your Data Using AI
All personal information processed using our AI Products is
handled in line with our Privacy Notice and our agreement
with third parties. This ensures high security and
safeguards your personal information throughout the process,
giving you peace of mind about your data's safety.
Our Services offer you the ability to register and log in
using your third-party social media account details (like
your Facebook or X logins). Where you choose to do this,
we will receive certain profile information about you from
your social media provider. The profile information we
receive may vary depending on the social media provider
concerned, but will often include your name, email
address, friends list, and profile picture, as well as
other information you choose to make public on such a
social media platform.
We will use the information we receive only for the
purposes that are described in this Privacy Notice or that
are otherwise made clear to you on the relevant Services.
Please note that we do not control, and are not
responsible for, other uses of your personal information
by your third-party social media provider. We recommend
that you review their privacy notice to understand how
they collect, use, and share your personal information,
and how you can set your privacy preferences on their
sites and apps.
9. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
In Short: We may transfer, store, and process your information in countries other than your own.
Our servers are located in
Germany. If you are accessing our Services from
outside
Germany, please be aware that your information may be
transferred to, stored by, and processed by us in
our facilities and in the facilities of the third
parties with whom we may share your personal
information (see "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL
INFORMATION?" above), in
the
United States,
Ireland, and other countries.
If you are a resident in the European Economic Area
(EEA), United Kingdom (UK), or Switzerland, then these
countries may not necessarily have data protection laws or
other similar laws as comprehensive as those in your
country. However, we will take all necessary measures to
protect your personal information in accordance with this
Privacy Notice and applicable law.
10. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long
as it is necessary for the purposes set out in this
Privacy Notice, unless a longer retention period is
required or permitted by law (such as tax, accounting, or
other legal requirements). No purpose in this notice will
require us keeping your personal information for longer
than
the period of time in which users have an account with
us.
When we have no ongoing legitimate business need to
process your personal information, we will either delete
or anonymize such information, or, if this is not possible
(for example, because your personal information has been
stored in backup archives), then we will securely store
your personal information and isolate it from any further
processing until deletion is possible.
11. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical
and organizational security measures designed to protect
the security of any personal information we process.
However, despite our safeguards and efforts to secure your
information, no electronic transmission over the Internet
or information storage technology can be guaranteed to be
100% secure, so we cannot promise or guarantee that
hackers, cybercriminals, or other unauthorized third
parties will not be able to defeat our security and
improperly collect, access, steal, or modify your
information. Although we will do our best to protect your
personal information, transmission of personal information
to and from our Services is at your own risk. You should
only access the Services within a secure environment.
12. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market
to children under 18 years of age, nor do we knowingly
sell such personal information. By using the Services, you
represent that you are at least 18 or that you are the
parent or guardian of such a minor and consent to such
minor dependent’s use of the Services. If we learn that
personal information from users less than 18 years of age
has been collected, we will deactivate the account and
take reasonable measures to promptly delete such data from
our records. If you become aware of any data we may have
collected from children under age 18, please contact us at
contact@lumaya.co.
13. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
In some regions (like the EEA, UK, and Switzerland), you
have certain rights under applicable data protection laws.
These may include the right (i) to request access and
obtain a copy of your personal information, (ii) to
request rectification or erasure; (iii) to restrict the
processing of your personal information; (iv) if
applicable, to data portability; and (v) not to be subject
to automated decision-making. In certain circumstances,
you may also have the right to object to the processing of
your personal information. You can make such a request by
contacting us by using the contact details provided in the
section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
We will consider and act upon any request in accordance
with applicable data protection laws.
If you are located in the EEA or UK and you believe we
are unlawfully processing your personal information, you
also have the right to complain to your
Member State data protection
authority
or UK data protection authority.
If you are located in Switzerland, you may contact the
Federal Data Protection and Information
Commissioner.
Withdrawing your consent: If we
are relying on your consent to process your personal
information, you have the right to withdraw your consent
at any time. You can withdraw your consent at any time by
contacting us by using the contact details provided in the
section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
However, please note that this will not affect the
lawfulness of the processing before its withdrawal nor, will
it affect the processing of your personal information
conducted in reliance on lawful processing grounds other
than consent.
Opting out of marketing and promotional
communications: You can unsubscribe from our
marketing and promotional communications at any time by
replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we
send, or by contacting us using the details provided in the
section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists.
However, we may still communicate with you — for example, to
send you service-related messages that are necessary for the
administration and use of your account, to respond to
service requests, or for other non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can:- Log in to your account settings and update your user account.
Upon your request to terminate your account, we will
deactivate or delete your account and information from our
active databases. However, we may retain some information in
our files to prevent fraud, troubleshoot problems, assist
with any investigations, enforce our legal terms and/or
comply with applicable legal requirements.
Cookies and similar technologies:
Most Web browsers are set to accept cookies by default. If
you prefer, you can usually choose to set your browser to
remove cookies and to reject cookies. If you choose to
remove cookies or reject cookies, this could affect
certain features or services of our Services. You may also
opt out of interest-based advertising by
advertisers
on our Services.
If you have questions or comments about your privacy
rights, you may email us at
contact@lumaya.co.
14. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.15. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The
updated version will be indicated by an updated "Revised"
date at the top of this Privacy Notice. If we make
material changes to this Privacy Notice, we may notify you
either by prominently posting a notice of such changes or
by directly sending you a notification. We encourage you
to review this Privacy Notice frequently to be informed of
how we are protecting your information.
16. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at contact@lumaya.co or contact us by post at:
Lumaya Butter & Scholz GbR
Gärtnerstraße 7, 10245 Berlin
__________
Germany
8. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.